Journal of
Faculty of Civil Engineering

CONFERENCE PROCEEDINGS
8^th INTERNATIONAL CONFERENCE
CONTEMPORARY ACHIEVEMENTS IN CIVIL ENGINEERING 2021 , 2021.y., pp. 569-578

	DOI: 10.14415/konferencijaGFS2021.56
	UDC: 005.6/.8
	CC-BY-SA 4.0 license
	Author : Koprivica, Stefan; Škondrić, Jovan; Bendić, Milica
	Summary:
	This paper presents Balanced Scorecard (BSC) as a strategy-based measurement system that could solve defining and implementing strategy. Construction companies often have a centralized organizational structure, an undetermined vision, and an emphasis on maximizing revenue. Focusing on achieving and maintaining short-term financial success can cause construction companies to underinvest in long-term value creation, specifically in the intellectual and intangible assets that provide future growth.
	Keywords:
	Balanced Scorecard, strategy, measurement system