| | The design of areas important for orientation in a city, the formation of the
city image and collective identity, which at the same time become gathering places,
depends on overlapping of numerous parameters and complex influances. Focal
Landmark points can be either built or undeveloped structures that, with their program,
content, morphological and ambient characteristics have a strong attraction power.
They are a specific category, which, apart from the fact that they stand out in visual
terms, have a social character, thus social interaction in the city takes place in them. The
position of these focal points in the physical structure of the settlement, as well as their
shape and size, influence the possibility and quality of their notion and perception. The
research deals with parameters that influence the comprehensiveness of the -focal
landmark points in the central area of Novi Sad. It is seen as an area in which numerous
complex architectural and urban elements that make up this category are concentrated.
The position within the wider context contributes to the highlighting or merging of these
important places in the city tissue. This helps to unambiguously define whether a
particular structure is a landmark or not. Different factors influence the way of
highlighting the focal landmark points, among which are: height, shape, size, materials,
color, position, as well as the existence of visual points, which allow them to be
perceived. Detected areas will be classified and valued according to the way they stand
out, how they are spotted and perceived in the urban tissue, and the influence they have
on socializing within the analyzed areas, from the perspective of the users, their number,
the time of stay and the frequency of gathering in them. The connection between the
quality of the comprehensiveness of the important elements of space and their
development into the focal landmark points within the microunit, the historical and
cultural center of the sity will also be investigated.
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