| | A town is a communication space where people communicate among
themselves, one person with a group and citizens with the urban surroundings on the whole. This is the most complex system of communication: first of all it is a material basis, surroundings of communication. The appearance of marketing signs in that space is the result of changes of socialeconomic relations being developed in a very long historic period. This way of communication represent an actual prevailing set of signs in a contemporary urban space. Its influence is manifested in various stages of dominating the physical structure of the town, from fitting in the historic layers to an absolute domination. Its influence is reflected on the architecture, urban equipment and the entire town planning. |
