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CONFERENCE PROCEEDINGS
8th INTERNATIONAL CONFERENCE
CONTEMPORARY ACHIEVEMENTS IN CIVIL ENGINEERING 2021 , 2021.y., pp. 569-578


BALANCED SCORECARD IMPLEMENTATION IN CONSTRUCTION INDUSTRY
 
DOI: 10.14415/konferencijaGFS2021.56
UDC: 005.6/.8
CC-BY-SA 4.0 license
Author : Koprivica, Stefan; Škondrić, Jovan; Bendić, Milica
 
 Summary:
 This paper presents Balanced Scorecard (BSC) as a strategy-based measurement system that could solve defining and implementing strategy. Construction companies often have a centralized organizational structure, an undetermined vision, and an emphasis on maximizing revenue. Focusing on achieving and maintaining short-term financial success can cause construction companies to underinvest in long-term value creation, specifically in the intellectual and intangible assets that provide future growth.
 
 Keywords:
 Balanced Scorecard, strategy, measurement system